CityMaaS’ Assist Me Tool Empower Online Retailers
- CityMaaS
- May 31, 2024
- 2 min read
In the digital age, online retailers are constantly seeking ways to improve user experience and broaden their customer base. One often overlooked aspect is web accessibility. This is where CityMaaS’ Assist Me tool comes into play & is already helping retailers improve their online accessibility customer journey such as Superdrug and Perfume Shop.
What is CityMaaS’ Assist Me?
CityMaaS’ Assist Me is an automated web accessibility solution designed to make websites more user-friendly for everyone, including individuals with disabilities. It offers a range of accessibility enhancements that can be triggered by the user, allowing for a personalized browsing experience.
Key Features of Assist Me
Content Adjustment: Features such as readable font, title emphasis, link emphasis, text alignment, word spacing, letter spacing, and line height adjustment help improve readability.
Style Adjustment: High saturation, high contrast, dark contrast, light contrast, monochrome, and colour inversion options cater to users with visual impairments.
Navigation Adjustment: A built-in screen reader, mute sounds option, animation stopper, focus highlighter, hover highlighter, reading guide, and keyboard navigation enhance the user’s control over their browsing experience.
The Impact on Online Retailers
Implementing Assist Me can have significant benefits for online retailers. Here’s how:
Enhanced User Experience
Assist Me’s features can dramatically improve the user experience for customers with disabilities. For example, the tool’s ability to adjust font size, line height, and letter spacing can make text more readable for visually impaired users1. Similarly, the built-in screen reader can aid users with severe visual impairments or those who prefer auditory information.
Expanded Customer Base
By making their websites more accessible, online retailers can tap into the undervalued spending power of disabled households, which amounts to £274 billion in the UK and $490 billion in the US1. This represents a significant market that can be reached more effectively with tools like Assist Me23.
Compliance with Regulations
Web accessibility is not just about user experience; it’s also a legal requirement. Tools like Assist Me can help online retailers comply with laws and regulations related to digital accessibility3.
Conclusion
In conclusion, CityMaaS’ Assist Me tool offers a powerful solution for online retailers looking to improve their website’s accessibility. By implementing this tool, retailers can enhance user experience, expand their customer base, and ensure compliance with accessibility laws. In the competitive world of online retail, tools like Assist Me can provide a crucial edge. Start your free 14-day trial today!
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